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Catch up with Classmates

Janelle Person Clark - BSCHS Class of 2004

What did you do after graduation?  After I graduated from Catholic, I went to Old Dominion University on scholarship (thanks to my awesome high school education, of course) and majored in Communication.   When I received my B.S., I moved to Chicago and had a great internship, which later turned into a job, at an advertising/PR agency.  Long story short, I started out working on press releases and general writing assignments, but eventually got thrown into the mix of Google AdWords and Search Engine Optimization topics I previously did not know existed.
 
When I moved back to Virginia, I was hired by The Primm Company, an advertising and marketing agency owned by alumnus, Ron Primm (1953) in Downtown Norfolk, specifically for my knowledge of SEO and AdWords. It was an interesting transition for the company. Until that point, their focus was on traditional media like television and radio commercials, print ads, press releases, logo designs, etc. I was the first person they hired to do anything web-related.
 
Six years later, we have an entire web division, offering website design and development, content writing, blogging, SEO, social media management, search engine marketing, local search optimization, email blasts, web video production and more.  I’m currently the Director of Digital Marketing at The Primm Company, but we all wear many hats. In addition to digital work, I often write press releases, develop radio scripts, and manage the talent during commercial production.  I’m also the account executive for most of our clients, which has become my favorite part of the job. I love building relationships with our awesome clients, strategizing marketing plans, and managing their projects through to completion with the great team at Primm.
 
What clubs / activities were you in during high school? This is embarrassing. Which club wasn’t I in?  My activities included Crew, Drama, Executive Student Council, Morning Announcements, Peer Leading, National Honor Society, Social Justice Club, Prom Committee, Operation Smile, Newspaper Staff, and Filipino Culture Club (I’m not even Filipino!).
 
What is your favorite memory of Bishop Sullivan Catholic High School? My first homecoming pep rally is a great memory – the dancing, the skits, and the cheering.  I had never been to one so cool. I remember thinking, “THIS is high school!!!”  And, of course, the retreats were always incredible.  One of my favorites, though, was our senior prank.  Before the school had uniforms, we had a really strict dress code. All the seniors met in the parking lot before school, wearing T-shirts and jeans (highly-forbidden garments). Once everyone was finally there (a little after 8 a.m.), we all marched to the front door of the school like total rebels, with stereos blasting P.O.D.’s “Youth of the Nation.”  When we got to the automatic door, it was locked, and Mr. Price was standing there with his arms crossed, shaking his head “No.” And that was the end of our senior prank. I still laugh remembering how cool we thought it was going to be.
 
What does being a Crusader mean to you?  To be a Crusader means that I was one of the luckiest people in Hampton Roads. I was given the wonderful opportunity to be taught in a very caring, nurturing environment that challenged me academically and encouraged me every day. I’ve always felt very fortunate for my time at Bishop Sullivan Catholic High. I can’t imagine a better high school experience.

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